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william jhordy Colour Permanent is a bold, chunky, and undeniably “modern luxury” typeface that draws inspiration from the thick strokes of a permanent marker or a paint tube.This font is all about impact and visibility. The Colour Permanent font features heavy, rounded weights that feel substantial and dependable, making it a fantastic choice for headlines that need to pop against busy backgrounds.The Colour Permanent typeface excels in environments where boldness is required, such as bold packaging for art supplies, high-impact advertising, or modern apparel branding. Its “luxury” feel comes from its clean silhouettes and balanced proportions, allowing it to feel sophisticated even in its heaviness.Use the Colour Permanent font for a website header to create an instant sense of authority, or on a book cover to ensure it stands out on a shelf. It pairs exceptionally well with thin, airy sans serifs, creating a dynamic contrast that is pleasing to the eye. This is the font for designers who want their message to be “permanent” in the viewer’s mind.